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Privacy policy

LILY THE SWAN LTD has adopted this Privacy Policy(“Policy”) in order to inform you of it polices with respect to information collected from www.lilytheswan.com (the “Site”). Please be sure to read this Policy prior to submitting any information to our Site. By accessing and using our website you agree to the terms of this Policy and the information that may be collected on our Site.

SECTION 1 - PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • Cookies
  • Log files
  • Web beacons
 - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, click here.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

 

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

SECTION 2 - HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  •  Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

The data collected when you submit an enquiry via the contact form is used for communication with you as a potential or current client.

Our processing of your personal data given during a website enquiry is in our legitimate interests and is necessary to contact you regarding your enquiry.

Our use of your personal data is limited to that which is reasonably required in order to provide our service to you and to make improvements to that service which benefit both us and you. We do not use your personal data for any reasons not stated in this Privacy Policy and never use it in an excessive manner that is disproportionate to our aims of providing and improving our service or in a way that is contrary to your interests. 

SECTION 3 - SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend reading their privacy policies so you can understand the manner.

LILY THE SWAN LTD shall not be bound by link redirections to a third-party website or application, the buyer is no longer governed by this Privacy Policy or our website’s Terms of Service.

Website links may redirect the buyer from our site, LILY THE SWAN LTD shall not be responsible for the privacy practices of other sites and encourage you to read their privacy statements.

SECTION 4 - BEHAVIOURAL ADVERTISING

LILY THE SWAN LTD may use Personal Information to provide with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational's page here.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here

SECTION 5 - DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

SECTION 6 - YOUR RIGHTS

The buyer has the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through our contact from here or send us an email at info@lilytheswan.com.

SECTION 7 - DATA RETENTION & STORAGE

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. You can request that we delete your data by contacting us at info@lilytheswan.com.

We only store your personal data in the UK. This means that it will be fully protected under the General Data Protection Regulation (GDPR).

Any data provided via this website is transmitted using SSL encryption. We then receive the enquiry via secure email which is stored on a secure, UK based server.

SECTION 8 - SECURITY

Protecting your information is important to us. We employ the industry standard technology to protect the security of your information. While we are committed to protecting your information, data transmission over the Internet cannot be guaranteed to be 100% secure and we therefore cannot ensure or warrant the security of any information you may transmit.

SECTION 9 - SHOPIFY

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

Payment - If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service and Privacy Statement

SECTION 10 - CHANGES

We may update or make changes to our Privacy Policy from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection. If we already hold contact information you have provided then we will contact you to make you aware of any future changes.

SECTION 11 - CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@lilytheswan.com or by post using the details provided below:

LILY THE SWAN LTD

Re: Privacy Compliance Officer

51 Pinfold Street, Unit 113, Birmingham, B2 4AY, United Kingdom